Privacy Policy

Last updated: October 2026

1. Controller

The controller responsible for the processing of personal data on this website is:

PERENCEVIC MEDIA d.o.o.
Kneza Mihaila 33, 2nd Floor
11158 Belgrade, Serbia

Represented by: Zeljko Perencevic, Chief Executive Officer

2. General Information

We take the protection of your personal data seriously. We process personal data in accordance with the EU General Data Protection Regulation (GDPR), where applicable, and the Serbian Law on Personal Data Protection (Zakon o zaštiti podataka o ličnosti).

Personal data is any information relating to an identified or identifiable natural person. This policy explains which data we process when you visit this website or contact us, for what purposes, and on which legal basis.

3. Hosting and Server Log Files

When you visit this website, our server automatically records information that your browser transmits. This includes:

IP address,
date and time of the request,
the page or file requested,
the referring website (referrer),
browser type and version, and
operating system.

This data is processed to deliver the website, to ensure its stability and security, and to detect and prevent misuse. The legal basis is our legitimate interest in the secure and reliable operation of the website (Art. 6(1)(f) GDPR). Log data is stored only for a limited period and is not combined with other data sources.

4. Cookies and Consent

This website uses technically necessary storage in your browser to save your cookie preferences. This storage is required for the operation of the website (Art. 6(1)(f) GDPR).

Additional cookies or similar technologies, for example for statistics, are only set with your explicit consent (Art. 6(1)(a) GDPR). You can grant, refuse, or withdraw your consent at any time via “Cookie Settings” in the footer of this website. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

5. Contact Form and Executive Briefing Requests

If you contact us by e-mail or via our contact form, or request an Executive Briefing, we process the information you provide (such as your full name, position, company or organization, e-mail address, and the content of your message or inquiry) in order to handle your request, contact you, and arrange an introductory call.

The legal basis is the performance of pre-contractual measures (Art. 6(1)(b) GDPR) or our legitimate interest in responding to inquiries addressed to us (Art. 6(1)(f) GDPR). Your data will be deleted once your inquiry has been fully processed, unless statutory retention obligations require longer storage.

6. Report Reservation

If you reserve a copy of the European Executive AI Perception Risk™ Report 2027, we process your full name, company or organization, position, and business e-mail address in order to send you the report when it is published and to notify you about its release.

The legal basis is your consent (Art. 6(1)(a) GDPR). The reservation is free and non-binding. You can withdraw your consent at any time by sending an e-mail to us, after which your details will be deleted. Otherwise, your details will be deleted once the report has been sent, unless you have separately consented to further communication.

7. Newsletter

If you subscribe to our newsletter, we process your e-mail address to send you the newsletter. The legal basis is your consent (Art. 6(1)(a) GDPR).

You can unsubscribe at any time, for example via the unsubscribe link contained in every newsletter or by sending an e-mail to us. Your e-mail address will then be removed from the distribution list.

8. Fonts

The fonts used on this website are hosted locally on our own server. No connection to third-party font servers is established when you visit the website.

9. External Links and Social Media

This website contains links to external websites and social media profiles (e.g., LinkedIn, Instagram, Facebook). These are simple links; no social media plugins are embedded. Data is only transmitted to the respective provider once you click on a link and leave our website. The privacy policy of the respective provider applies from that point onward.

10. Recipients and International Data Transfers

We only share personal data with third parties where this is necessary to provide our website and services, for example with hosting and e-mail service providers acting on our behalf as processors and bound by our instructions.

Our company is based in Serbia. Where personal data is transferred to countries outside the European Economic Area, we ensure that appropriate safeguards are in place as required by applicable data protection law, such as the European Commission’s Standard Contractual Clauses.

11. Storage Period

We store personal data only for as long as necessary for the respective purpose or as required by statutory retention obligations. Once the purpose no longer applies and no retention obligations exist, the data is deleted.

12. Your Rights

Under applicable data protection law, you have the right to:

access the personal data we hold about you,
rectification of inaccurate data,
erasure of your data,
restriction of processing,
data portability,
object to processing based on legitimate interests, and
withdraw your consent at any time with effect for the future.

To exercise your rights, please contact us at the e-mail address above.

You also have the right to lodge a complaint with a data protection supervisory authority. In Serbia, this is the Commissioner for Information of Public Importance and Personal Data Protection (www.poverenik.rs). If you reside in the European Union, you may also contact the supervisory authority in your country of residence.

13. Data Security

This website uses SSL/TLS encryption to protect the transmission of data. We take appropriate technical and organizational measures to protect your data against loss, misuse, and unauthorized access.

14. Changes to this Privacy Policy

We may update this privacy policy to reflect changes to our website, our services, or legal requirements. The current version is always available on this page.